Both B2B and B2C marketers want more and more leads from inbound marketing , i.e. from people who came to the website through search results.

The reason is simple: these leads are 8.5 times more likely to convert than the leads we acquired through outbound marketing .

The key elements of obtaining such leads aketing and SEO positioning. Since companies know that this way it is much easier to turn a visitor into a company customer, the competition for position in the search results is fierce.

Google makes sure that it is not too easy for us and the rules of appearing in the rankings change very dynamically.

For example, the old-fashioned focus on keywords just to improve search results is a thing of the past.

That doesn’t mean, of course, that choosing thtime to Database makee right keywords isn’t an important piece of the puzzle. Nowadays, in addition to SEO optimization, keywords give us much more information about users and the problems we are trying to solve.

When you run a small business or have all the pieces of the marketing puzzle on your mind, you don’t have time to keep up with information about changes in Google’s algorithms. Is link building a thing of the past? You also don’t need to know how to write a title tag to drive search engine rankings.

Fortunately, some basic SEO principles remain the same

I don’t want to drag you into the intricate nooks and crannies of website positioning. Instead, I want to show you some top SEO tips you need to know.

Ready? Let’s start:

Write for people – help solve problems for your users


I remember a conversation with a person who used to deal with website positioning. As she said herself, she quit it because it got too complicated. “Before, all you had to do was pack keywords and set up a little script and it was gone, now it’s a nightmare.”


One thing I will agree with is that it is a nightmare – it was a nightmare for users looking for a solution to a problem or information when they landed on such a page. There was practically no content. There was a catkin in which a keyword appeared every now and then. As you can probably guess, the value of such a site for users was zero, but it appeared high Mobile Lead in search results.

If you are now thinking of taking the easy way out and doing the same – DO NOT do it.

Keywords are important, but in the context of creating better, engaging and valuable


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