It’s true that there have been significant changes in digital marketing over the last few years. These changes have led some people to believe that email marketing is possibly dead and certainly not as effective as it once was.
This belief couldn’t be further from the truth! Email marketing is still the most powerful way to connect with potential leads and convert them into customers. In fact, it consistently beats out all other marketing channels in many ways, including ROI! (more about this later)
What is Email Marketing?
The extremely effective digital marketing strategy of sending c level executive list emails to targeted consumers is known as email marketing. You can use it to deliver helpful information, increase sales, and improve brand loyalty.
Like snail mail, it’s also a direct form of marketing, but email marketing is cost-efficient and eco-friendly since it’s completely paperless.
Is Email Marketing Beneficial?
Without question, email remains the most effective way to develop updates like the google helpful content leads and turn them into loyal customers. Remember that email marketing surpasses every other marketing channel!
Besides its affordability, there are many other reasons why email marketing is one of the best digital marketing strategies you should be investing in. Here are three of the top reasons:
1. Most Consumers Prefer Email
One reason consumers prefer communicating with brands through email is that it’s permission-based. People signed up to be on your email list so they can get updates from you. They wouldn’t do that if they weren’t interested in learning more about your brand, discounts, and promotions. One recent study shows that 72% of consumers receiving promotional messages through email compared to only 17% who prefer social media.
Clearly, most people like getting emails from businesses they like, but how often should you email them? Many studies show that sending emails once a week is enough to communicate with your subscribers without overwhelming them.
2. You Can Reach More Mobile Customers with Email
Most consumers today use their smartphones for almost everything, including checking their emails. In fact, one of the most popular activities for smartphone users is reading and sending emails. It even beats scrolling social media and searching the internet
Here’s an important thing to keep in mind – while 48% of emails are opened on mobile devices, 69% of mobile users delete emails if they aren’t optimized. If you aren’t optimizing your marketing emails for mobile belgium numbers devices, you’re missing out on connecting with mobile users.
3. Email is the Best Way to Make Online Sales
The statistics on this are pretty amazing! Studies show that people who purchase products through email spend 138% more than those who don’t receive email offers. It gets even better, though – email marketing has an ROI of 4400% (yep, you read that right!)
But how email compares with social media? Here are a few interesting statistics to answer that question! Social media’s engagement rate is barely over half a percent (0.58% to be exact). Email, however, reaches about 85% of the people you send it to, and it has an open rate of almost 23%.