VK will soon release Max, an application similar in functionality to the Chinese WeChat, which is a social network, a messenger, and a tool for placing orders. How Social Networks Have Changed .
According to the developers, Max will have a messenger, mini-apps, a chatbot constructor and a payment system, and in the future it is planned to add government and other services. How Social Networks Have Changed .
Users will be able to communicate with each small business email list other in chats, call, send voice messages and attach files. To improve the quality of communication, additional media servers have already been installed throughout the country and machine learning technologies have been applied.
Max will offer businesses tools for creating corporate chatbots, allowing them to develop financial services, product catalogs, restaurant menus, and provide customer support.
However, the application will be releas without integration with VKontakte in the near future.
Will it become even easier to interact with the target audience? We’ll find out soon.
More information about Max is here.
Cats, memes and recipes: what social media users like
VK analysts analyzed the reactions of VKontakte, OK and Zen users over the past year to find out what content evokes the greatest approval from the Russian audience.
the most popular posts to like are those email marketing services on the topics of humor, entertainment, education, news, animals, and creativity.
In total, in 2024, users of these platforms left more than 110 billion reactions. At the same time, women are more active: in VK and Zen they put 62% of all likes, and in OK a little more – 67%.
On VKontakte, the most active are young users — 16–24 years old, who put 27% of all reactions. They are follow by users 35–44 years old with 24%, and then millennials (25–34 years old) with 20%.
On Odnoklassniki, the audience aged 35–44 is in the lead, with 24% of the response, followed by people aged 45–54 (23%) and mature users aged 55–64 (19%).
Take this data into account when spam data optimizing your promotion and don’t be afraid to try new platforms.