Buying a “brand new” product seems to go against the rule of caring for the environment and reducing unbridl consumerism. In this context, the sale of semi-new or use products is a consumption option to meet people’s desire to purchase items. However, are consumers willing to undertake this type of investment? Capterra’s new study on circular economy and the retail market addresses respondents’ willingness to buy second-hand products and the reasons behind this type of purchase. The online survey heard the opinion of 1034 people from all regions of the country – check out the complete methodology at the end of the article. The result can serve as a guideline for companies that intend to diversify the products they sell.
This concept considers that resources are finite
Repair and reuse of products and inputs. This concept considers that resources are finite , therefore, it is necessary to prolong their life in the consumption chain. 9 out of 10 regularly buy use products In the context of the circular economy and the consolidation of ESG practices , some companies are already investing in the sale of second-hand products, especially those link to the world of fashion, such as Decathlon and Zara . The electronics Nigeria B2B List segment also plays an important role in this niche, as the purchase of refurbish products has register an increase in specializ websites. The shift towards selling second-hand products seems to be an important strategy in a country where people are willing to buy these types of items.
The frequency with which consumers
The Capterra survey indicates that 90% of Brazilian respondents buy second-hand products with some frequency – the second highest percentage among seven other countries where Capterra is also present and which launch the same survey, behind only Canada (93%) . Breaking down this number, 15% always treat second-hand products as their first choice, 57% sometimes purchase this type of merchandise and 18% rarely do so. The frequency with which consumers buy second-hand products It is also important to highlight that the purchase Mobile Lead of second-hand products has an economic bias in Brazil. People who defin themselves as unemploy when answering the questionnaire are the most likely to always buy second-hand products (20%).