The advantages offered by betting on a plugin of this type are several. Let’s see some: Lead generation Capturing leads or potential customers for a business is the top of the sales funnel . As I said at the beginning, every user who enters your website should at least show interest in you and leave you their email. At that point it becomes lead .  receive on your website to convert these people into contacts on your list? An email marketing plugin offers you the possibility of attracting potential clients in a simple way. Integration of forms with design We must not overlook that for a user to leave their email, the form must be in a prominent place and stand out so that it attracts their attention.

Why should you use an email marketing plugin if you use WordPress?

Allows the integration to be perfect and does not break with the design or have to complicate yourself with code and programming issues. It is simply to configure four things and that’s it. We will see it below. Of course, you should also offer some sort of lead magnet or resource to encourage people to deliver their email. The possibility of offering special promotions Customizing each message based on the page the user is on, the time of a campaign or even making specific promotions is also an added Cyprus B2B List value offered by some plugins to attract the attention of visitors and capture their email or get a purchase. depending on the action. Without a doubt, this is an added value that improves the relationship with customers and translates into greater loyalty and income.

What types of email marketing plugins are there?

Before I start talking about them, I would like to separate them into two types: The officers of each email marketing tool Form builders that connect with third parties Those of each tool These are plugins develope for each email marketing platform and are designe to connect WordPress with said platform to be able to easily insert contact forms using shortcodes . The main Mobile Lead advantage is that the integration is direct via API . That is, when a person registers from the form that is displaye in WordPress, they are automatically adde to your contact list of the tool you use (Acumbamail, MailChimp, ActiveCampaing… whatever) Form builders that interface with tools.