The quality of the photos you post is important, but so is the quantity. To keep engagement up, you should post at least 3x per week (but not more than once a day on each platform).
So, you need enough images to keep your audience engaged, and you also need diversity in the kinds of photos you post.
Let’s look at 6 types of social media marketing images you can include in your posts:
1. User-Generated Content Images
One of the most powerful types of content you can use on any social media marketing platform is user-generated content (UGC).
Because it’s created and shared by your customers, your audience will automatically view it as more authentic and trustworthy than other marketing messages. There’s also not much you need to do except fax lists encourage your customers to share their photos of your product and tag you in them. Then thank them publicly and ask permission to use the image. This may also encourage other customers to do the same so their photos will get noticed, too.
2. Product Images
You don’t want your social media content to only be product promotion, but you do want to share interesting and beautiful images of your product. Here are some options to keep in mind:
- Show the product in use so people can see how it works and looks
- Use arrows and text to point out special features, announce sales, or show the name of the product
- Show the product photo on a seasonal or interesting background image or pattern
3. Photos of Your Team
Your customers enjoy getting to know the people who run the businesses message one should consider they work with or purchase from. You can spotlight one or two employees at a time and share fun facts or information about them. This allows your audience to feel like they know your team…and that can make a big impact.
4. Behind-the-Scenes Photos
Behind-the-scenes pictures make your customers feel like they’re getting an exclusive insight into what your business is doing. Use a simple image with text overlay to explain exactly what your audience is seeing.
5. Brand Announcements
Social media is a great place to share brand announcements like upcoming events, new store hours, flash sales coming soon, or that you’re hiring.
Whatever announcement you make, remember that images make a stronger impression than text alone and will dramatically increase the visibility of your post.
6. This-or-That Pictures
This-or-that pictures give your audience two different options and ask belgium numbers them to choose which one they like better. These images are a fun and creative way to promote your brand and increase engagement quickly. They can also act as basic market research.