The term that defines this business strategy is called “planned obsolescence” and refers to the implementation of a product design by companies “made to fail” . The objective, obviously, is to stimulate consumption. However, while this may be the go-to-market strategy for many companies, it’s not exactly what people want to find when they purchase a product. The Capterra study reveals that 91% of respondents agree with the statement that “[they] actively care about extending the lifecycle of the products they buy” – 49% strongly agree with the statement and 42% partially agree. Since the environmental cost of constantly replacing products is high. Analyst Ming-Chi Kuo said Apple is planning a major redesign of its flagship laptops later this year. The new design will primarily be equipped with an OLED touch screen, on which you can configure shortcuts and control keys.
Encourage the repair of products by providing
Such as: Dedicate a page on your website showing the production chain of the goods. Information such as the origin of raw materials, type of production process and labor employed may be relevant. If your company offers a reverse logistics system for recycling or discarding products, encourage your customer to hand over the old item when buying a new one. The delivery of the old item can happen with a benefit, such as a discount on the Morocco B2B List purchase of new merchandise. Encourage the repair of products by providing technical assistance service or recommending authorized places to perform it.
Sustainability appears only in second
By implementing such actions, it is possible for your company to build customer loyalty or attract customers who identify with sustainability issues. Study highlights In the circular economy study led by Capterra, the main insights from the research were: Only 15% of respondents always have second-hand products as their first choice when buying. Of those who buy second-hand products, the motivating point is usually saving money (39%). Sustainability appears only in second position (20%). Electronics appear as the main second-hand item Mobile Lead purchased by respondents (55%). 91% of the participants showed some kind of concern with extending the life cycle of the products they buy. More and more often there are reports that in the next generations of Macbook computers there will be a touch panel instead of classic function keys.
