YouTube allows you to multiply the reach and visibility of your inbound marketing. It is the second search engine after Google. The equivalent of 100 hours of video is uploaded to YouTube every minute, and more than a billion unique users visit the site each month. Thanks to its combination of video and SEO , YouTube is an essential platform to harness the full. Potential of your video content and get users to find it. Video is one of the best ways to offer. Valuable content to potential brand customers to capture their attention and generate leads. Users increasingly have a preference for video content.
Benefits of using YouTube in inbound marketing
Video is a very suitable format for explaining complex concepts and making tutorials on how to use the products. Thanks to the video, users can see how your product works in real life and solve their doubts much faster. Video content helps us strengthen Belgium Whatsapp Number List our brand branding , since we can include many visual and sound elements of our corporate identity. The colors, the language used, the type of edition… all of them are elements that help to create a recognizable brand identity. Video is a great tool for storytelling , since it allows for more direct and personal communication and has a great capacity to generate emotions. Video content is directly linked to conversion .
7 tips for incorporating YouTube into your inbound marketing strategy
According to Forbes, 90% of consumers say that product videos help them make purchasing decisions. It’s also very useful earlier in the conversion funnel. According to HubSpot, 97% of marketers say video has helped them. Increase awareness of their product Mobile Lead or service. 7 tips for incorporating YouTube into your inbound marketing strategy 1) Define your goal Why do you want to be on YouTube? Do you want to publicize your products. Propose creative ideas inspired by your brand? Provide social proof? Before you start creating content, it is essential that you consider what you want to achieve with your inbound marketing on YouTube .